Can Customers Easily Find Your Website in the Search Engines?
Having a great looking website will really be of very little use to your business, if you can’t get any eyes on it – or more importantly, the eyes of prospective customers looking at it. Sure, if a prospect knows your business’ name and the city you’re in, then if they add that into a search engine, such as Google, then your business is probably going to be right there on the first page of the search results.
But what about those people who need your services right now, and don’t know your business name? How are they going to find you?
Well, the answer is Search Engine Optimization, also known as SEO. SEO is the art of setting up the pages on your website and doing the necessary to have your website’s various pages show up on the first page of the search engine results pages (SERPs) when keywords that relate to your business are used to carry out the searches.
So, for example, if you’re a plumber in Chicago, Illinois, it would be highly beneficial for your business website to be at or near the top of the SERPs ranking when keywords such as ‘Chicago plumber’, ‘plumber in Chicago’ or ‘plumbing Chicago IL’ are searched. Why? Because if these highly focused location driven keywords are used as searched terms it means the searcher probably isn’t looking for general information, but they are looking to hire the services of a plumber in Chicago. The same can be said if you’re an electrician in New York, a massage therapist in Jacksonville, Florida or a chiropractor in Wichita.
This is where the services of a professional search engine optimization company like ours will come in handy. Old River Media Group is a collaborative team of experienced SEO experts who have the skills and know-how to make sure that your website is highly visible in the search engines when prospective customers are looking for products and services that you can provide. It’s important for you to know, before you spend your money, that search engine optimization is not a service that will bring you overnight results, and any reputable SEO company will tell you the same thing. No SEO company can guarantee you rankings at the top of page 1 of Google, because it is always a moving target. The results we can bring you, don’t only depend on what we’re doing, but also depends on the activities of your competitors, and most importantly, what Google says needs to be done to get on, and stay on page 1 of their search engine.
As a reputable SEO company, Old River Media Group feels that our clients need to be informed, so they can make an educated decision that will bear a financial cost to them, but when done correctly, can bring high financial rewards